What is a CRM ?
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     What are Leads?

Leads are considered as raw details of company, person or business opportunity.

These are unqualified sales opportunities gathered at various situations, B2B, B2C, trade shows, seminars, advertisements, purchases from external sources and other marketing campaigns for the purpose of sales.

The different stages in the lead management process are:

        1)    Lead Generation
        2)    Lead Allocution
        3)    Lead Qualification
        4)    Lead Conversion

Every sales lead, if rightly tracked and nurtured, can be a revenue generating opportunity. However, one must have the right process and tools in place to make sure these are properly guided towards the most likely result of sales planning. 

Customer Relations Management  (CRM)

CRM or “customer relationship management”, is a software system that employs different technologies to provide support and assistance in the management of a company’s interactions with its clients and customers.

A CRM (Customer Relationship Management) system provides an organization with systematic tracking of every customer interaction be it a phone call, an email, a web form inquiry or even a tweet - and then employs this valuable information to better understand customer and prospect needs.

But CRM does much more than just track customer interactions. It also helps a company streamline its sales operations by automating routine marketing tasks and implementing efficient practices that result in company representatives spending more time directly engaging customers. Dull, monotonous administrative tasks are streamlined  thus saving huge amounts of valuable time and effort.

A well planned implementation of a CRM system makes it easier for everyone within a company to work together more effectively as a team when sharing critical customer information and present status.

Ultimately, CRM helps companies to better acquire, manage, serve, and extract valuable information from their customers, while improving operational efficiency.  In today's economy, CRMs provide a necessary tool to allow a company to remain competitive and on the cutting edge.

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